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A book publishing company employs multiple distribution channels to maximize reach and sales. They supply books to physical bookstores and online platforms like Amazon, catering to diverse consumer preferences. Wholesalers play a crucial role by purchasing in bulk, allowing for broader market penetration. Libraries are also vital distribution points, promoting reading and accessibility. Additionally, many publishing companies sell directly to consumers through their websites, creating a more personalized shopping experience and enhancing customer engagement while retaining a larger share of profits.
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